CrossFit and YETI have extended their partnership through 2027, continuing support for the Games and launching a new Community Cup initiative.
Philadelphia Phillies’ Bryce Harper has teamed with Just Ingredients, joining several pro athletes aligning with fitness and wellness brands.
ABC Fitness has partnered with EGYM to bring workout tracking and BioAge tech to its platform, expanding its presence in the U.K. and EU.
Software giant Mindbody will count on Rokt to help it deliver ads that speak to the interests of fitness and wellness consumers.
SoulCycle has introduced a new partnership with Uni in its studios across the U.S. and U.K. Beginning March 3rd.
CrossFit and Velites have signed a three-year partnership, which will see a line of co-branded jump ropes, grips and more.
The Hilton and Calm collaboration will launch in March 2025, and provide guests with a curated selection of guided meditations and exercises.
Daily Burn, a digital wellness platform, has partnered with Corefirst, a Pilates company focused on providing accessible resistance training.
Cadence Collective comes as demand grows worldwide for mass-participation sporting events like marathons, triathlons and fitness races.
INVI MindHealth announces a new partnership with Exos to support its annual "Monster Mash" fitness challenge, promoting suicide prevention and mental health awareness among veterans and the broader community.
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