Fast-growing indoor pickleball franchise The Picklr has named Prime Energy as its official energy drink in a new partnership.
Starting this fall, iFIT's digital fitness content, including instructor-led workouts, will be available in the Samsung Health app.
As the fitness industry evolves, strategic partnerships will become an increasingly important growth lever for brands of all sizes, execs say.
One&Only Palmilla joins Erewhon’s members-only Lifestyle Collective, offering exclusive wellness travel experiences in Los Cabos.
Under VP/Global Partnerships Greg Schwartz, CrossFit is overhauling its partnerships strategy, taking inspiration from American pro sports teams.
Gatorade becomes the first official sports drink partner of F1 Academy, launching a multi-year deal to support young female drivers.
Tom Brady and Gopuff launch Goat Gummies, a line of organic, vegan fruit snacks made with real ingredients and available on Gopuff.
Under the one-year agreement, pliability will serve as the first-ever Official Stretching Partner of Hyrox.
iFIT teams up with Arcis Golf to launch golf fitness content, tapping into the sport's growing demand for performance training and tech.
CrossFit and YETI have extended their partnership through 2027, continuing support for the Games and launching a new Community Cup initiative.
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