Partnerships
Hyrox Names Electric Car Maker Lucid as Partner, Olympic Vision on Deck
Hyrox has partnered with Lucid for its first European auto deal as the fitness-racing brand preps for its largest-ever event in London.
ClassPass Adds Chiropractor Appointments in Latest Category Expansion
ClassPass' collaboration with NuSpine Chiropractic adds to the online booking platform’s ever-expanding portfolio beyond workout classes.
Instacart, WellTheory Bring ‘Food-as-Medicine’ to Autoimmune Care
Instacart and WellTheory are bringing nutrition benefits into autoimmune care, letting patients buy clinically recommended groceries.
Orangetheory Adding Hyrox Training to Select Studios
Orangetheory is partnering with Hyrox to launch new new classes as the global fitness racing brand expands across gyms and studios.
Paige DeSorbo Narrates New Hilton x Calm Sleep Story
Hilton and Calm are debuting a new sleep story narrated by Paige DeSorbo as travelers increasingly prioritize rest and recharging.
Strava, GoFundMe Launch Fitness Fundraising
Popular social fitness app Strava is highlighting giving season in its new initiative “For a Cause,” a partnership with GoFundMe.
GoodLife Fitness Taps CoverMe To Streamline Instructor Operations
Canada’s GoodLife Fitness has enlisted CoverMe's tech to manage 1,750 group fitness instructors across nearly 200 locations.
Samsung Expands Fitness Reach With New Partnerships
Samsung Health, the health and wellness arm of Samsung Electronics, has expanded its partnership with iFIT and struck a new deal with True Fitness.
TRX Makes a Pickleball Push With The Picklr
TRX joins forces with The Picklr to launch mobility zones, marking the functional training brand’s move into the booming pickleball space.
BODi Relaunches P90X With New Instructor, Big-Name Partners
BODi is reviving P90X with “Generation Next,” debuting in February, and featuring Waz Ashayer as instructor and a slew of brand partnerships.
