Oura

The Fitness & Wellness Trends To Watch in 2024

ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.

The 10 Most Popular Fitness & Wellness Stories of 2023

From CEO shakeups to celebrity endorsement deals to lawsuits, these fitness and wellness articles caught eyeballs in 2023.

Equinox Explores $1B+ Loan To Refinance Debt, Reports Say

Luxury fitness brand Equinox is reportedly looking to raise a mix of new debt and preferred equity, including $1.3 billion in private credit.

The 25 Best Holiday Gifts for Fitness & Wellness Fans

Athletech News has tested and rounded up the 25 best fitness and wellness holiday gifts of 2023, from workout gear to red light face masks.

Fitness & Wellness Market Healthy Despite Post-Pandemic Woes, Investors Say

Top fitness and wellness investors share their thoughts on the industry’s financial health now and in the future.

Oura Hires Apple Exec, Plans Deeper Healthcare Push

Oura's CEO said the hiring of Jason Oberfest marks the start of a new data- and health-focused chapter for the smart ring maker.

Tonal Eyes New Consumers With Best Buy Deal

Smart home gym maker Tonal already has an in-store deal with Nordstrom, but Best Buy should expose the brand to an even wider audience.

Tonal Is Latest Fit Tech Company To Offer Extend Product Protection

Extend, which specializes in tech-enabled product protection solutions, is quickly carving a niche in the fit tech space Tonal, an […]

Equinox, Oura Team Up on Co-Branded Rest & Recovery Kit

The kit includes a Gen 3 Oura Ring, an Oura x Equinox branded ring cover, charger, leather pouch and a one-year Oura membership.

Oura Taps Former Headspace Exec Sean Brecker as New CFO

A longtime Oura devotee, Sean Brecker joins the wearable tech company as CFO after nearly a decade at Headspace.