Orangetheory Fitness
For Orangetheory, Science-Backed Training Isn’t Just for Olympians
Orangetheory Fitness uses heart-rate data to create personalized workouts, giving members a taste of what it's like to train at a high level.
Gym Visits Up in Q2 as EoS, Crunch Lead the Way
Gym visits in the U.S. remained elevated year-over-year in Q2, with low-price brands EoS Fitness and Crunch Fitness leading the way.
The Bar Method Stakes Its Claim to Booming Longevity Space
Barre's low-impact approach to fitness offers unique benefits that are resonating with longevity-focused consumers, The Bar Method's president tells ATN.
Orangetheory Set for Florida Expansion Thanks to Key Franchise Deal
Manna Capital Partners plans to "aggressively expand" Orangetheory Fitness in Florida through new unit development and strategic acquisitions.
From Orangetheory to F45, Boutique Fitness CEOs Talk State of the Industry
Boutique fitness is booming post-pandemic as consumers embrace in-person experiences and community interactions.
CEO Corner: Alpha Fit Club’s Sam Tooley on Winning in Group Fitness
Sam Tooley has grown Alpha Fit Club into one of New Jersey's top group fitness concepts. The brand is now eyeing expansion into other states.
The Bar Method Headed to Japan in First Global Deal
The Bar Method has signed a master franchise deal in Japan as it gears up for international expansion under parent Self Esteem Brands.
Inside Orangetheory’s Tech-Forward Approach to Group Fitness
Orangetheory Fitness' chief tech officer shares how the popular franchise designs its workouts to ensure long-lasting results for members.
TRX Opens Functional Fitness Gym in South Florida HQ
TRX has unveiled its new global headquarters in Delray Beach, which comes complete with a functional fitness gym known as the TRX Training Center.
Anytime Fitness Has Big Plans for Dubai, Middle East
Anytime Fitness is set to open many clubs in the United Arab Emirates, where Dubai is emerging as a fitness hotspot.
