Former Topgolf CEO Tom Leverton will lead Purpose Brands, a holding company comprising Orangetheory Fitness, Anytime Fitness and more.
Boutique franchise Bodybar Pilates has appointed Michael Piermarini as its new chief operating officer (COO).
Orangetheory Fitness uses heart-rate data to create personalized workouts, giving members a taste of what it's like to train at a high level.
Gym visits in the U.S. remained elevated year-over-year in Q2, with low-price brands EoS Fitness and Crunch Fitness leading the way.
Barre's low-impact approach to fitness offers unique benefits that are resonating with longevity-focused consumers, The Bar Method's president tells ATN.
Manna Capital Partners plans to "aggressively expand" Orangetheory Fitness in Florida through new unit development and strategic acquisitions.
Boutique fitness is booming post-pandemic as consumers embrace in-person experiences and community interactions.
Sam Tooley has grown Alpha Fit Club into one of New Jersey's top group fitness concepts. The brand is now eyeing expansion into other states.
The Bar Method has signed a master franchise deal in Japan as it gears up for international expansion under parent Self Esteem Brands.
Orangetheory Fitness' chief tech officer shares how the popular franchise designs its workouts to ensure long-lasting results for members.
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