Orangetheory Fitness
Orangetheory Adding Hyrox Training to Select Studios
Orangetheory is partnering with Hyrox to launch new new classes as the global fitness racing brand expands across gyms and studios.
Franchisee Spotlight: Orangetheory Fitness, Aspyr Holdings in California
Marc Thomas’ Orangetheory venture proves listening to local communities, hiring the right people and tapping support fuels long-term success.
Jamie Weeks Launches PE-Style Firm To Back Startups: ‘Where the Unicorns Live’
SWTHZ founder Jamie Weeks, who built Orangetheory’s largest franchise group, launches Founders Row to back startups in their earliest years.
How Top Boutique Fitness Brands Are Approaching the Business of Recovery
Here's how the world's top studio fitness brands are approaching the business of recovery, including infrared sauna, cold plunge and more.
Deal Dynamics: Fitness Industry Vets Break Down the Business of M&A
At the ATN Innovation Summit, top operators shared the real-world challenges behind scaling, acquiring and exiting fitness businesses.
Boutique Brands Must Think Beyond Fitness, Top CEOs Say
CEOs from four leading boutique fitness brands give their thoughts on the state of the industry and where it's heading in the years to come.
New Orangetheory President Lauren Cody Eyes Longevity, Global Expansion
Named president of Orangetheory Fitness in January, Lauren Cody discusses her plans for growing OTF both domestically and abroad.
Orangetheory Studio Uses Tech & Community To Welcome Deaf Members
Jason Wagner, a deaf fitness enthusiast, opens up about how he found a welcoming community at an Orangetheory location in Indiana.
Anytime, Orangetheory Eye Expansion in Europe’s Booming Fitness Market
Purpose Brands will pursue aggressive expansion in Europe for Anytime Fitness and Orangetheory, its executives say.
HFA Show: Chuck Runyon, Dave Long Talk Advocacy, Global Expansion
Purpose Brands board co-chairs Dave Long and Chuck Runyon are calling on fitness industry stakeholders to embrace advocacy efforts.
