The Gym of the Future Is Here.
See what’s changing and where operators are investing.
From mega-mergers to shocking CEO departures to new research findings, this was the most popular fitness and wellness news of 2024.
Orangetheory Fitness is launching a new ad campaign and refreshed brand strategy as it eyes a more inclusive approach to group workouts.
Orangetheory's new fitness challenge will keep members engaged during the hectic holiday season with the brand's most beloved workouts..
Former Topgolf CEO Tom Leverton will lead Purpose Brands, a holding company comprising Orangetheory Fitness, Anytime Fitness and more.
Boutique franchise Bodybar Pilates has appointed Michael Piermarini as its new chief operating officer (COO).
Orangetheory Fitness uses heart-rate data to create personalized workouts, giving members a taste of what it's like to train at a high level.
Gym visits in the U.S. remained elevated year-over-year in Q2, with low-price brands EoS Fitness and Crunch Fitness leading the way.
Barre's low-impact approach to fitness offers unique benefits that are resonating with longevity-focused consumers, The Bar Method's president tells ATN.
Manna Capital Partners plans to "aggressively expand" Orangetheory Fitness in Florida through new unit development and strategic acquisitions.
Boutique fitness is booming post-pandemic as consumers embrace in-person experiences and community interactions.
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