How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Shed has launched Clear Protein Hydration, tackling two concerns of the health-minded: hydration and protein.
New York-based Bevel, a healthspan startup, has raised fresh capital for its app and has just launched glucose monitoring integration.
Fay, a telehealth nutrition platform that connects users with insurance-covered registered dietitian, has raised $50 million.
Athletech News spoke with several leading health experts to uncover what’s driving the future of wellness in 2025.
MyFitnessPal has launched a two-day pop-up installation in Austin, Texas, poking fun at fad diets and quick-fixes.
Optimum Nutrition's "Pretty Damn Good" campaign celebrates women athletes with a video featuring WNBA star Cameron Brink.
If one of your New Year’s resolutions is to improve your nutrition, Athletech News rounded up the best products to help.
Weight-reducing drugs such as Ozempic and Wegovy are changing how Americans eat, paving the way for nutrition brands to make their mark.
IM8, a supplement brand co-founded by David Beckham, is taking strides to position itself as a science-first wellness brand.
Target is again investing in wellness products, packing its shelves and displays at a time of year when new beginnings are in order for many.
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