Magic Spoon Gives Granola a Much-needed Makeover
The better-for-you and keto-friendly food brand has unveiled a high-protein and low-sugar granola in four fun flavors
Magic Spoon, a newer better-for-you cereal brand that is high-protein and grain-free, is giving granola a makeover with its newly introduced Magic Spoon Protein Granola.
While granola may be a tasty breakfast option, it has long been known for its high sugar content – until now. Magic Spoon has integrated nuts and seeds into its gluten and soy-free Protein Granola and contains just 2 grams of sugar and 7-8 grams of protein.
“Our Protein Granola is everything you love about granola without the compromise,” Magic Spoon co-founder Gabi Lewis said. “Building on the excitement our fans have for our cereal, we’re thrilled to introduce a delicious new way to fuel up in the morning or on the go. This product is designed for those seeking a satisfying option that aligns with their health and wellness goals, delivering the perfect balance of taste and nutrition.”
The new cereal is available in four flavors: Honey Almond, Peanut Butter, Dark Chocolate Almond and Mixed Berry and can be found at its website, Amazon.com and in Walmart and Target stores.
Launched in 2019, Magic Spoon has grown from a direct-to-consumer startup to its products being on the shelves of over 20,000 stores – and is commonly found in the healthier aisles of grocery stores.
Food giants have scooped up brands that are health-focused in recent months, especially as consumers are more keen to reach for foods that are lower in sugar and higher in protein. Could Magic Spoon be next? it’s possible, consider recent deals. PepsiCo acquired family-founded Siete last fall for $1.2 billion around the same time as Keurig Dr Pepper secured functional energy and supplement brand Ghost in $1 billion-plus deal. Superfood brand Bloom, launched by fitness and wellness influencer Mari Llewellyn, also landed an investment in 2024 from Nutrabolt, handing the C45 maker a 20% stake in the popular brand.