nutrition
Shed Launches Clear Protein Hydration
Shed has launched Clear Protein Hydration, tackling two concerns of the health-minded: hydration and protein.
Bevel Unveils Glucose Data Integration & Secures Fresh Funding
New York-based Bevel, a healthspan startup, has raised fresh capital for its app and has just launched glucose monitoring integration.
Fay Raises $50M for Nutrition Counseling Platform
Fay, a telehealth nutrition platform that connects users with insurance-covered registered dietitian, has raised $50 million.
What’s Defining Wellness in 2025? Here’s What 5 Experts Say
Athletech News spoke with several leading health experts to uncover what’s driving the future of wellness in 2025.
MyFitnessPal FadLab Challenges Quick Fixes & Fad Diets
MyFitnessPal has launched a two-day pop-up installation in Austin, Texas, poking fun at fad diets and quick-fixes.
Optimum Nutrition Celebrates Women Athletes in New Campaign
Optimum Nutrition's "Pretty Damn Good" campaign celebrates women athletes with a video featuring WNBA star Cameron Brink.
The Best Products to Supercharge Your Nutrition in 2025
If one of your New Year’s resolutions is to improve your nutrition, Athletech News rounded up the best products to help.
The Foods Capturing the Wallet Share of GLP-1 Users
Weight-reducing drugs such as Ozempic and Wegovy are changing how Americans eat, paving the way for nutrition brands to make their mark.
David Beckham’s Supplement Brand IM8 Bets on Science-Backed Wellness
IM8, a supplement brand co-founded by David Beckham, is taking strides to position itself as a science-first wellness brand.
Target Aims to Dominate Wellness Retail Space in 2025
Target is again investing in wellness products, packing its shelves and displays at a time of year when new beginnings are in order for many.
