New research reveals adults 35+ experience less muscle soreness from exercise faster than younger individuals.
Gen Z and millennials are driving a wellness spending boom—reshaping fitness, retail, social media, and even how we live and work.
Gen Z and millennials are driving fitness and wellness spending and in such a competitive space, brands need to keep up. Here's how.
As remote work grows, the primal movement trend is appealing since it doesn't require equipment and can combat the dreaded tech-neck hump.
SportsArt created the world’s first carbon-negative treadmill and produces a host of other sustainable fitness machines.
Hershey says the Plant Based Extra Creamy with Almonds & Sea Salt and Reese's Peanut Butter Cups have a melt-in-your-mouth experience.
Planet Fitness aims to double its membership numbers, but investors wonder whether the company can continue its post-COVID fitness momentum.
Who plans on using mobile apps for health and fitness purposes this year (and who doesn't) may surprise you.
Demand for fitness isn’t going anywhere but up. In fact, the $30 billion fitness industry has been growing 3 – 4% annually for the last 10 years. How it is delivered, however, is changing before our eyes. The often quoted expression “Never let a good crisis go to waste” speaks perfectly to the opportunity in the industry...
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