Michael Martin takes over as Strava CEO from founder Michael Horvath, who announced his departure from that post earlier this year.
Strava members will get access to challenges and curated exclusive content from Nike coaches and athletes via a Nike-branded club.
Strava set things straight on LinkedIn, detailing in a post on the professional networking site what it is up to.
Michael Horvarth wrote in his open letter to the Strava community that he has great confidence in the brand.
With the most noteworthy feature being cellular network-less usage, FATMAP is expected to offer even more options after acquisition by Strava
The Strava CEO says the pandemic has caused people to re-shape their workouts, and those who want to be active will undoubtedly find a way.
Sign Up to Our Newsletter