Member Engagement Tools
Fitness On Demand Adds Rewards From Endurance Zone
Gyms and studios using Fitness On Demand can now offer members perks from top fitness, wellness, nutrition and lifestyle brands.
Nift CEO Elery Pfeffer on AI, Personalization & the Future of Shopping
The founder of Nift discusses how AI drives innovation, enhances customer experiences and transforms how brands connect with their audiences.
Pure Barre Sets the ‘Barre’ High With Summer Challenge
Pure Barre's summer challenge returns to studios this July, inviting members to boost consistency and explore four distinct barre workouts.
For Gyms & Studios, Online Reviews Are King. Here’s How To Improve Yours
As consumers become more distrustful of traditional ads and influencer-led content, online reviews figure to be more important than ever.
iFIT Targets Subscriber Growth With AI Tools, Gamified Content
iFIT recently hired Jeremy McCarty as its chief subscription officer as the connected fitness giant looks to drive more membership growth.
Orangetheory Studio Uses Tech & Community To Welcome Deaf Members
Jason Wagner, a deaf fitness enthusiast, opens up about how he found a welcoming community at an Orangetheory location in Indiana.
Reimagining Member Engagement: Lessons From The Sales Arms on Building Brand Ambassadors
The Sales Arms execs explain how boutique fitness brands can build a culture that prioritizes turning members into long-term brand advocates.
Proof3, OPEX & Others Continue To Benefit Digitally From Amalgama
Amalgama takes a human-centered approach to app development, which results in a superior digital product for fitness and wellness brands.
Why Retro Fitness Is All-In on Nutrition, App Content
Retro Fitness believes it's got an edge on gym competitors with its app, which offers content around nutrition, mental health and more.
The Cost of Keeping Members: Why Retention Matters More Than Ever
Attracting new gym members is just the beginning — keeping them engaged and committed is the real challenge.
