Les Mills
Les Mills Makes Corporate Wellness Push With GoJoe
A content partnership between Les Mills and workplace wellness platform GoJoe aligns with the international fitness brand's Gen Z commitment.
Les Mills Does Virtual Like No Other Fitness Brand
Les Mills is as forward-thinking as it gets when it comes to digital fitness, exploring newer and smarter avenues to help gyms succeed.
How Les Mills & Its Gym Partners Are Meeting Fitness Trends in 2024
Les Mills' plan includes the brand's Limited Edition Collection of science-backed workout programs, driven in large part by Gen Z.
Les Mills Expands Virtual Reach With Fitness On Demand
Les Mills is working hard to make fitness more accessible and available outside the four walls of the gym or studio.
Les Mills Revamps Exec Team, Doubles Down on Live Fitness
Founder Phillip Mills will play a larger role in running the company as Les Mills rolls out new in-club workouts and live events.
Virtual & Online Fitness Market To Top $250B as Demand Rises
The virtual and online fitness market is anticipated to reach $256.97 billion by 2032, up from $15.82 billion in 2022, per market research.
Seeking a Swolemate? Adidas, Bumble Partner To Connect Gym-Goers
Adidas Training has enlisted the help of dating app Bumble to make it easier for fitness enthusiasts to find a fellow training buddy.
Meta Quest, Puma Launch ‘World’s Smallest Gym’
Meta and Puma have teamed up to prove that virtual reality can deliver an amazing fitness experience in the smallest of spaces.
Athletech Rings Nasdaq Opening Bell, Marking New Era for Fitness & Wellness
Athletech News rang the opening bell at the Nasdaq, marking a significant moment for the entire fitness and wellness industry.
The Fitness & Wellness Trends To Watch in 2024
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
