in-person events
W Hotels Hosts Immersive Fitness Events in Hollywood, Scottsdale
The W Hotels in Hollywood, California, and Scottsdale, Arizona, are about to be taken over by an immersive fitness experience led by celebrity trainers.
LA Marathon Becomes a Hotspot for Brand Activations as Run Clubs Surge
Brands like adidas, Asics and Zappos hosted events surrounding the Los Angeles Marathon as the race grows in popularity.
Why Golf Clubs Are Investing in Wellness Tech & Racket Sports
Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.
Stanford’s First Consumer Health Conference Tackles Longevity, Wearables & the Future of Preventive Care
Stanford’s sold-out event mapped the science and business models required to move preventive health beyond its early-adopter phase and into mass adoption.
The Fitness Industry’s Data Opportunity Is Massive. But What Comes Next?
Leaders from 24 Hour Fitness, David Lloyd, Google and Garmin gathered to discuss how operators and tech companies are working to make sense of data for fitness consumers.
Xenom Secures $15M for Elite Fitness Competition Backed by Jeffrey Katzenberg’s WndrCo
As concepts like Hyrox gain ground, Xenom launches with $15 million in funding and a global, 10-event format for elite fitness competitors.
To Reach Female Fitness Consumers, Personalization Is Key, Execs Say
The industry still has work to do to personalize the fitness and wellness experience for female consumers, executives said at the Connected: Health and Fitness Summit.
The Athletic Clubs Lands Lululemon Collab, Expands to 7 NYC Locations
Lululemon has named social fitness gym The Athletic Clubs as its exclusive NYC gym partner for its new "Yet" activation.
Lululemon Opens High-End Pop-Up Gym Featuring Top Trainers
Lululemon has opened Studio Yet., a three-week LA pop-up studio with elite trainers and $40 classes. All proceeds benefit BlacklistLA.
At NBA All-Star Weekend, Women in Leadership Embrace Wellness
At the 2026 NBA All-Star weekend, an exclusive, invite-only wellness and workout experience is taking place focused on female leadership.
