in-person events
Revl Training Sees Success With Whoop-Sponsored Fitness Competition
Revl Training is leveraging studio growth and in-person competitions to build global brand equity, eyeing new markets in Asia and North America.
Young People Are Driving a Surge in Triathlon Sign-Ups
Ironman Participation among athletes under 30 grew 35% this year, while the 30–34 age group remained the largest category.
ATHX Games Eyes Global Expansion With Adidas Partnership
Fitness competition ATHX is teaming up with Adidas as it rolls out a 14-stop 2026 tour and eyes expansion into the U.S. and other markets.
Hyrox Names Electric Car Maker Lucid as Partner, Olympic Vision on Deck
Hyrox has partnered with Lucid for its first European auto deal as the fitness-racing brand preps for its largest-ever event in London.
Running Brands See Bright Future for Women’s-Focused Events
Brands including Saucony and Rabbit had a major presence at the second-annual Every Woman’s Marathon, held in Scottsdale, Arizona.
ATN Week in Review: The Blood-Testing Era Is Here
ATN breaks down Function Health's huge funding round and Hims & Hers' entry into blood testing, as well as the rise of in-person wellness events.
The 5 Biggest Health & Longevity Takeaways from Eudemonia 2025
From the importance of community to the implications of AI in healthcare, these were the most important conversations we heard at Eudēmonia Summit.
Chase Sponsors Wellness Oasis Featuring Packed Lineup of Experts & Big Names
Coming soon to Miami, the third-annual Wellness Oasis will feature names like Gary Brecka, Lindsay Lohan, Dr. Tara Swart and Noah Lyles.
Fabletics Set To Open Retail-of-the-Future Flagship in Los Angeles
Fabletics is opening a tech-powered flagship in Los Angeles with personalized fitting room tech and in-store community events.
Eudemonia’s High Turnout Signals Wellness Momentum
At Eudēmonia Summit 2025, longevity and wellness move into the mainstream as thousands gather for expert talks and emerging health tech.
