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Roxfit just raised $2.4 million for its digital training platform, betting on the hybrid fitness boom amid the rise of events like Hyrox.
Peloton is launching its first-ever Hyrox Training Program, a comprehensive 12-week plan designed to prepare members for the competition.
As concepts like Hyrox gain ground, Xenom launches with $15 million in funding and a global, 10-event format for elite fitness competitors.
To fuel a comeback, Stride Fitness is removing treadmills and adding more strength training equipment, while embracing trends like recovery and Hyrox.
"Sweat Jetting," a phenomenon where travelers book trips around race weekends and athletic experiences, is growing fast, per Tripadvisor.
This week, we break down the battle between tech and unplugging in wellness, as well as Hyrox's expanded 2026 New York race.
Hyrox is expanding its New York City event to two weekends, bringing eight days of racing to Pier 76 this spring.
Under Armour is taking fitness offshore, partnering with StarCruises to bring workouts and recovery to the high seas.
Revl Training is leveraging studio growth and in-person competitions to build global brand equity, eyeing new markets in Asia and North America.
Hyrox wants to become an Olympic sport, pointing to its rapidly rising participation numbers and recognition from the World Triathlon Federation.
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