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The Event Fitness & Wellness Owners and Operators Can't Miss.
"Sweat Jetting," a phenomenon where travelers book trips around race weekends and athletic experiences, is growing fast, per Tripadvisor.
This week, we break down the battle between tech and unplugging in wellness, as well as Hyrox's expanded 2026 New York race.
Hyrox is expanding its New York City event to two weekends, bringing eight days of racing to Pier 76 this spring.
Under Armour is taking fitness offshore, partnering with StarCruises to bring workouts and recovery to the high seas.
Revl Training is leveraging studio growth and in-person competitions to build global brand equity, eyeing new markets in Asia and North America.
Hyrox wants to become an Olympic sport, pointing to its rapidly rising participation numbers and recognition from the World Triathlon Federation.
Fitness competition ATHX is teaming up with Adidas as it rolls out a 14-stop 2026 tour and eyes expansion into the U.S. and other markets.
Hyrox launches a global Science Advisory Council and its first Science of Hyrox Report as the sport pursues Olympic status.
Hyrox is launching its first fitness cruise for October 2026, with training and travel at sea as ticket sales open soon.
Hyrox has partnered with Lucid for its first European auto deal as the fitness-racing brand preps for its largest-ever event in London.
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