How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Everyone's chasing the fitness-racing boom. Rather than add Hyrox-branded programming, Life Time is pumping up its own signature event and training classes
The nutrition tracking app will serve as title partner of Hyrox Tampa while rolling out race-focused recipes and fueling content for the fast-growing hybrid fitness community
In a special edition of ATN Weekly, we break down Q2 earnings results from publicly traded fitness companies including Peloton, Planet Fitness, Life Time and Xponential
Call it the Hyrox Hook: Consumers sign up for a race, then look for a place to train. Gyms and studios that lean in are seeing results.
The Swoosh is embracing the hybrid-fitness boom with its first shoes built for Hyrox-style racing, teeing up fresh competition with established players like Puma
As competitive fitness booms, Austin, Texas-based gym Korrect Fitness is giving athletes the chance to sample five of the fastest-growing formats
More than 5,000 competitors turned out for BTWE's first event last month, and organizers plan to expand it into a tourism draw and a fitness event grounded in cultural authenticity. That said, Hyrox has big plans of its own in China
Dubbed “Podium,” the new series lets BFT franchisees keep 100% of ticket sales while giving current members a new reason to stay and prospective new members a way to become acquainted with the boutique fitness brand
The fitness racing giant expects more than two million athletes this season, adding new host cities and extending select events to as many as 10 days to keep pace with growth
Call it the Hyrox effect: as fitness competitions take off, Deka’s new format brings a standardized race into its affiliate gyms worldwide, providing an alternative to individual-style competitions.
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