The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Many boutique fitness brands are seeking to create their own versions of popular competitions like Hyrox by staging intimate, members-only events
The unfortunate reality is, in this model, the gym needs an unrealistic, or unviable number of members in order to generate significant profit.
Surf is expanding its Hyrox partnership into the U.K., Ireland and Latin America as fitness becomes fertile ground for dating apps
The Australian functional fitness brand is testing a more intimate, culture-driven take on fitness racing as it builds competition deeper into its member experience
Hyrox's wide-ranging partnership with Amazon underscores the opportunity blue-chip brands see in the competitive fitness boom
The energy drink giant is expanding its fitness footprint with ATHX Games, while rival Red Bull is aligned with category leader Hyrox
The tech and retail giant is launching Hyrox storefronts, race-day activations and training playlists across Europe, with expansion to markets including the U.S. on the table. The deal marks the biggest validation yet of the fitness-racing boom
The fitness racing giant has tapped FitRadio as its first digital training music partner as it projects 2 million competitors next season
Hyrox’s India push could be just a preview of what’s to come, as boutique studios and international gym chains all circle a fast-growing, wildly underpenetrated market
The low-price gym operator will bring Hyrox training to 25 locations, combining dedicated training zones, classes and digital programming, while also sponsoring Hyrox events
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