High Value Low Price Gyms (HVLP)
Investors Bullish on Planet Fitness Despite Controversy
Calls to boycott Planet Fitness are muffled by the sound of ‘’buy” ratings as the low-price gym chain continues to win with Gen Z.
Boutique Fitness, Personal Training Tipped for Massive Growth in the Gen Z Era
The health/fitness club market is project to reach $302 billion by 2034 and will be driven by Gen Z and Millennials, according to a new report.
TruFit Hits 40 Locations, Expands in Tennessee
TruFit Athletic Clubs, a Texas-based high-value, low-price (HLVP) gym chain, opened its 40th club and fourth Tennessee location.
The Gym Group Eyes Expansion as UK Fitness Market Heats Up
The Gym Group, a low-price gym operator in the U.K., reported solid revenue growth in 2023 and is planning to open new locations.
Amped Fitness Enters Texas as HVLP Gym Keeps Expanding
The low-price gym chain known for its blue mood lighting and long list of amenities has built a burgeoning portfolio […]
Orangetheory, Self Esteem Brands Merge in Major Fitness Deal
The parent company of Anytime Fitness joins forces with Orangetheory in a deal that creates a global wellness giant.
How CR Fitness Became the Top Crunch Franchise Group
With over 150 years of combined experience, Crunch Fitness’ most successful franchise group stands alone in makeup and success.
Planet Fitness Grows Revenue but Warns of ‘Transition Year’
Planet Fitness continues to grow membership and revenue but is facing executive upheaval and uncertainty over new franchise growth plans.
10 Fitness Launches Franchisee Marketing Strategy
10 Fitness will support franchisees with a dedicated marketing firm, a move the Arkansas-based brand says sets it apart from other gyms.
CEO Corner: Chuze Fitness, Cory Brightwell Use ‘Hospitality’ To Drive Growth
Chuze has become one of the fastest-growing high-value, low-price (HVLP) gym chains in the U.S., currently operating 59 locations.
