High Value Low Price Gyms (HVLP)
Amped Fitness Launches Luxury Gym With Classic Florida Architecture
Amped Fitness' 'Signature' location draws upon design inspiration from the late Addison Mizner, a well-known Florida architect.
Crunch Fitness Uses ‘Offbeat Humor,’ Catchy Ads To Win Over Gen Z
Crunch’s chief marketing officer shares the deliberate strategy behind the fitness franchisor’s unconventional ad campaigns.
Planet Fitness Names Colleen Keating CEO at Pivotal Time for Gym Brand
Keating will look to grow the gym giant while wrestling with key decisions including potentially increasing the price of a Planet Fitness membership.
Investors Bullish on Planet Fitness Despite Controversy
Calls to boycott Planet Fitness are muffled by the sound of ‘’buy” ratings as the low-price gym chain continues to win with Gen Z.
Boutique Fitness, Personal Training Tipped for Massive Growth in the Gen Z Era
The health/fitness club market is project to reach $302 billion by 2034 and will be driven by Gen Z and Millennials, according to a new report.
TruFit Hits 40 Locations, Expands in Tennessee
TruFit Athletic Clubs, a Texas-based high-value, low-price (HLVP) gym chain, opened its 40th club and fourth Tennessee location.
The Gym Group Eyes Expansion as UK Fitness Market Heats Up
The Gym Group, a low-price gym operator in the U.K., reported solid revenue growth in 2023 and is planning to open new locations.
Amped Fitness Enters Texas as HVLP Gym Keeps Expanding
The low-price gym chain known for its blue mood lighting and long list of amenities has built a burgeoning portfolio […]
Orangetheory, Self Esteem Brands Merge in Major Fitness Deal
The parent company of Anytime Fitness joins forces with Orangetheory in a deal that creates a global wellness giant.
How CR Fitness Became the Top Crunch Franchise Group
With over 150 years of combined experience, Crunch Fitness’ most successful franchise group stands alone in makeup and success.
