Crunch 3.0 gyms will feature premium touches including a redesigned reception area, optional heated fitness studio and recovery modalities.
Plus Fitness has inked deals to bring its 24/7 gym brand to the United Kingdom, Singapore and the Philippines.
Fitness franchising brings to mind images of independent owner-operators and smal businesses, but consolidation is increasingly taking hold.
Analysts believe a new marketing approach and adding more strength training equipment will set Planet Fitness up for success.
Crunch franchisee CR Fitness is outpacing gym industry standards when it comes to personal training revenue at its clubs.
Under Rich Nelsen, Vasa Fitness has become one of America's top low-price gym brands, currently operating 61 locations in eight states.
Studio LFT will debut as a pilot program at four of Vasa Fitness' Colorado clubs this January before a planned rollout across eight states.
A new survey from EoS Fitness reveals that many Americans are experiencing pre-Election stress but working out can be an effective tool.
According to new research, Baby Boomers are the most active generation but Gen Z members are much more likely to attend the gym.
Workout Anytime is adding amenities including sauna, red light therapy, massage chairs and percussion guns at its 24/7 gyms nationwide.
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