High Value Low Price Gyms (HVLP)
Workout Anytime To Lean on Acquisitions in New Expansion Strategy
Gym franchise Workout Anytime is revamping its growth strategy, pushing acquisitions and converting existing facilities under its brand.
Flynn Group Triples Planet Fitness Portfolio in 98-Club Acquisition
Flynn Group, the company behind thousands of Taco Bell and Applebee's locations, just tripled its Planet Fitness portfolio in a single deal.
Vasa Fitness Names New CEO as HVLP Competition Heats Up
Vasa Fitness, a low-price gym operator with boutique-style offerings, has named Michael Osanloo as its new CEO.
Crunch Gyms Are Getting Their Own Fitness Competition, With Top Sponsors On Board
Crunch members within the CR Fitness franchise system can compete in the Conquer Challenge, a new workout competition, from April to June.
The Fitness Market Is Booming, Especially for Low-Price Gyms, Investors Say
Investors are more excited about the fitness and wellness industry than ever before, with low-price gyms projected to be the biggest winners.
Planet Fitness Taps UConn Star Azzi Fudd in New Recovery Campaign
With March Madness underway, Planet Fitness has brought in Fudd to promote its push to offer more recovery amenities at its gyms.
The Edge Fitness Clubs Invests in Trainer Growth Through Inspire360
The Edge Fitness Clubs is giving its staff access to certifications, workshops and AI-powered tools through Inspire360.
The HVLP 3.0 Era Is Here, Top Gym Operators Say
High-value, low-price gyms have moved past affordability as their (only) competitive edge, industry executives said at the recent HFA Show.
America’s Biggest Gym Brands by Location Count
According to new data, 24-hour gyms and low-price operators are dominating the U.S. fitness market, although some boutique studio brands are also flourishing.
Crunch Fitness Clubs Can Add Freemotion Equipment in New Deal
Now an approved global vendor for the Crunch Fitness, Freemotion will bring its iFIT-powered connected fitness and strength equipment to Crunch facilities.
