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Purpose Brands will pursue aggressive expansion in Europe for Anytime Fitness and Orangetheory, its executives say.
Fitness facilities in the U.S. are getting significantly younger, according to a new report from the Health & Fitness Association (HFA).
At FIBO 2025, fitness execs stressed that going digital is about more than just on demand workout classes – it's about creating an ecosystem.
The new enterprise solution comes as Hyrox looks to make its group fitness programming available inside gyms and studios worldwide.
The European fitness market continues to grow, and it might just be scratching the surface of its potential, a new report suggests.
Memberships at U.S. fitness facilities are up 20% since 2019, demonstrating the industry's impressive growth since the pandemic.
Member retention starts with exceptional experiences. Discover how three leading fitness brands are keeping members loyal through atmosphere, community, and connection.
Barry’s introduces Barry's All Stars, a month-long initiative designed to bring members together through group workouts.
A new report from ABC Fitness suggests that fitness consumers are spending more time inside gyms and studios than ever before.
From adding strength equipment to turning gyms into "third spaces," fitness brands are all seeking to earn a slice of the coveted Gen Z pie.
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