Gym Memberships

two women working out at burn boot camp

Burn Boot Camp Launches ‘Confidence Campaign’ to Boost Membership

Enhance your Burn Boot Camp membership by joining the 'Confidence Takes Reps' challenge. From fitness to nutrition, this campaign helps build mental and physical strength.

outside of 24 hour fitness

24 Hour Fitness Follows HVLP Gyms in Membership Points Offerings

To boost member participation and motivation, fitness chain 24 Hour Fitness has launched its new loyalty program

OUtside of Chromacore, Portland, Oregon. Building front.

Chromacore and The Sales Arms: A Partnership for Success

A collaboration focused on community building, from pre-sale memberships to ongoing record growth, sets a new benchmark in the fitness industry

an image of the exterior of a Planet Fitness

Planet Fitness Nears 20 Million Members Amid Strong Growth

Planet Fitness has won big with Gen Z consumers. It's also looking to lower the capital requirements to open a franchise location.

Chase Freedom Offers Cash Back on Gym Memberships for 2024

Chase is helping Freedom and Flex carriers make good on their New Year's resolutions, offering 5% cash back on fitness and club memberships.

Planet Fitness membership moderate buy

Planet Fitness Rated ‘Moderate Buy’ As Company Eyes Membership Growth

Planet Fitness aims to double its membership numbers, but investors wonder whether the company can continue its post-COVID fitness momentum.

United States Capitol

IHRSA Criticizes FTC’s Proposed Gym Membership Rule

IHRSA said a rule proposed by the FTC making it easier for consumers to cancel gym memberships could be bad for the fitness industry.

Shayan Azizbaeigi smiling

Q&A with Shayan Azizbaeigi, SVP Product, Fitness & Wellbeing, Xplor Technologies: How Technology is Changing the Boutique Fitness Landscape

Shayan Azizbaeigi, SVP of Product, Fitness & Wellbeing at Xplor Technologies, speaks with ATN about his company's offerings, how...

Planet Fitness COO Edward Hymes smiling

Inside the Earnings Call: Planet Fitness Performing Well; CEO Notes Increased Health & Wellness Prioritization, Believes Membership can be Doubled

Planet Fitness CEO Chris Rondeau reported on the recent earnings call that he was pleased with the fourth quarter results.

An Equinox reception

Equinox CEO Cites Membership Growth as a Sign that In-Person is Back

Equinox CEO Harvey Spevak says his company had a record growth in the six out of last seven months, with Sept being biggest month ever.