How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Strength training franchise MADabolic is one of the rising stars in group fitness, with 30-plus open locations and 80-plus in development.
Orangetheory Fitness uses heart-rate data to create personalized workouts, giving members a taste of what it's like to train at a high level.
F45 Training knows wellness and recovery are here to stay, launching new brands based around them and establishing education programs.
The MADabolic approach to strength training is different – and more effective – than typical "keep the body guessing" routines.
CrossFit has relaunched its online shop featuring retail items such as branded t-shirts, sweatshirts, tank tops and headwear.
The Chelsea Piers Fitness gym in Flatiron boasts top-flight equipment, a co-working space, a contrast therapy suite and group fitness spaces.
Tage Flugeim, who was the first to take Barry's outside the U.S., is launching Body Fit Training (BFT) studios in Norway, Sweden and Denmark.
The Samsung Health collaboration will bring Zumba’s energizing dance-fitness workouts to an even wider audience.
Spinergy, a Los Angeles indoor cycling and yoga studio, features a 300-square-foot projection screen with next-level visuals and sound.
Offering a combination of cross-training, strength training and HIIT, Sweat440 is pioneering a new approach to fitness class scheduling.
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