Group Fitness
How MADabolic’s Strength-Based Interval Training Prepares Members for Long-Term Fitness
MADabolic has an alternative approach to strength training that keeps members working out longer and living healthier.
Hyrox Notches 5,000 Training Clubs, Adds Performance Centers
Hyrox, the competition-based fitness brand, continues to multiply its locations, features and members to further its reach
Orangetheory Launches New Brand Strategy, Eyes Inclusive Fitness
Orangetheory Fitness is launching a new ad campaign and refreshed brand strategy as it eyes a more inclusive approach to group workouts.
Anne Mahlum on Scaling Solidcore: Why Amenities Are Overrated
Anne Mahlum founded Pilates-inspired boutique fitness brand Solidcore in 2013 and grew it into a 100-location giant before selling her stake.
Unscripted: MADabolic’s Brandon Cullen on Brand Building, Fitness Trends
Brandon Cullen joins the ATN podcast to share his thoughts on everything from MADabolic's approach to fitness to the future of HVLP gyms.
How Top Boutique Fitness Brands Are Embracing Gamification
Executives from Pvolve, Hotworx and CycleBar share how they’re incorporating gamification elements into their fitness programs.
MADabolic Rallies Partners and GMs Ahead of Expansion
MADabolic is on track to opening 50 gyms by mid-2025 and recently held a conference in prepartion of its continued expansion.
US Firm Invests in Mexican Fitness Brand Commando, Eyes Growth
ACON Investments has closed an investment into Commando, a boutique fitness brand with 11 locations in Mexico.
The Bar Method Raises Awareness, Funding for Domestic Violence Victims
The Bar Method has launched a brand-wide campaign to raise awareness and money for victims of domestic violence.
Orangetheory Opens 5 New Studios in October
Orangetheory has opened five new boutique group fitness studios this month in various cities across the U.S.and Canada.
