Group Fitness
CorePower Yoga Teams With NFL Athlete, Pro Dancer on Mental Health Campaign
CorePower has enlisted Arik Armstead and Allison Holker to help spread awareness about the mental health benefits of yoga.
Trainer Talks: Taylor Hall Empowers Women One Workout at a Time
A NASM-certified personal trainer and former NCAA basketball player, Taylor Hall created Girly Pops Fitness, an exercise community for women in LA.
CycleBar Launches Training Pathway for Indoor Cycling Instructors
CycleBar's new program, accredited by ISSA, NASM and AFAA, makes it easier for fitness coaches to earn cycling teaching credentials.
Solidcore Explores Sale Amid Pilates Boom, Per Report
A potential sale could value Solidcore at more than $750 million. The Pilates-inspired brand has over 100 locations and is in expansion mode.
Inside Orangetheory’s Tech-Forward Approach to Group Fitness
Orangetheory Fitness' chief tech officer shares how the popular franchise designs its workouts to ensure long-lasting results for members.
Stairmaster Franchise Bünda Taps Xivic To Drive Growth With AI
Bünda had two locations when tech consulting firm Xivic took it on as a client last year. It now has 10 and is eyeing 20 by the end of 2024.
Why the Retention & Culture Model Beats Volume & ‘Community’
In boutique fitness, community can be faked while culture cannot, writes MADabolic. Emphasizing the latter over the former is thus better for client retention.
All in the Family: Mother-Daughter Duo Finds Success as Fitness Franchise Owners
Patrice and Melissa Elnicki are helping expand the Burn Boot Camp empire as franchise partners in Paradise Valley, Arizona.
Inside the MADabolic Craze: Co-Founder Kirk Dewaele on the Fitness Franchise’s Growth
Under Kirk Dewaele and Brandon Cullen, MADabolic has grown into one of the nation's fastest-growing strength-training group fitness brands.
Trainer Talks: Ami McMullen on the Power of Small Changes
Ami McMullen, a former dancer turned trainer, crafts personalized strategies to help clients overcome obstacles and achieve their goals.
