VersaClimber machines are low-impact, fun, effective and portable, ticking off many boxes for fitness operators in the post-pandemic environment.
Hot 8 Yoga is headed for the Empire State after making a name for itself out west with 12 studios, all in California.
Bringing JetSet Pilates to NYC's SoHo neighborhood is Goli Soli, a NASM-certified personal trainer who's spent 12 years in the fitness industry.
CorePower has enlisted Arik Armstead and Allison Holker to help spread awareness about the mental health benefits of yoga.
A NASM-certified personal trainer and former NCAA basketball player, Taylor Hall created Girly Pops Fitness, an exercise community for women in LA.
CycleBar's new program, accredited by ISSA, NASM and AFAA, makes it easier for fitness coaches to earn cycling teaching credentials.
A potential sale could value Solidcore at more than $750 million. The Pilates-inspired brand has over 100 locations and is in expansion mode.
Orangetheory Fitness' chief tech officer shares how the popular franchise designs its workouts to ensure long-lasting results for members.
Bünda had two locations when tech consulting firm Xivic took it on as a client last year. It now has 10 and is eyeing 20 by the end of 2024.
In boutique fitness, community can be faked while culture cannot, writes MADabolic. Emphasizing the latter over the former is thus better for client retention.
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