The Gym Group reported H1 2025 revenue up 8% to £121M as it expands past 250 sites and targets Gen Z, who now make up 40% of its member base.
TikTok reveals its top two fitness trends, highlighting how Gen Z is turning social content into real-world workouts.
A small Ohio State study found a ketogenic diet showed promise in reducing symptoms in college students battling depression.
Alcohol use in the U.S. has fallen to near a 90-year low, with Gen Z driving the shift for NA beer, mocktails and zero-proof spirits.
The Gym Group’s Gen Z Fitness Pulse Report finds that nearly half of Gen Z-ers rank fitness as a top spending priority.
Daybreaker and FlavCity are throwing the largest alcohol-free dance party in U.S. history, blending music and wellness at NYC’s Pier 17.
Ulta Beauty lifted its outlook after Q2 sales growth, leaning into wellness as a billion-dollar opportunity as self-care trends rise.
Gallup data shows global thriving is rising, but Western nations are falling behind. Here's how fitness and wellness brands can respond.
The Zero Proof has partnered with SoulCycle for a Hamptons activation offering non-alcoholic drinks to riders ahead of a national rollout.
U.S. alcohol consumption hits record lows as Gallup reports sharp declines, especially among Gen Z and women.
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