Gen Z now accounts for nearly half of new gym joins, but rising cancellations reveal why retention is the next challenge.
Ironman Participation among athletes under 30 grew 35% this year, while the 30–34 age group remained the largest category.
Strava’s yearly report reveals a surge in walking, a renewed appetite for racing and a youth-driven shift toward strength training.
Bay Club, a luxury fitness and wellness operator on the West Coast, is helping alcohol-weary Gen Z-ers find new ways to connect socially.
A new EGYM report reveals how Gen Z and Millennials are reshaping gyms around strength and data, and shares what operators need to know.
As rising costs and tighter budgets shape consumer behavior, NIQ data shows where consumers are looking to spend their gift giving dollars.
Gen Z may be burned out, but they're driving a workplace wellness revolution, Wellhub’s 2026 report reveals.
Whole Foods predicts a rise in better-for-you foods, including beef tallow, fiber-rich ingredients and fancy frozen meals.
According to ABC Fitness, social interaction and connection are driving consumers to join gyms, studios and other fitness communities.
A preliminary study shows GLP-1 drugs like Ozempic may slow alcohol absorption and reduce feelings of intoxication.
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