Wellhub is rolling out AI-driven personalization as part of its “Wellness Season” push for employers resetting benefits in 2026.
As Americans head into another resolution season (and gyms likely become crowded spaces), mental health is moving closer to the top of the priority list.
Swiftie Liftie, a Taylor Swift-inspired fitness class, is selling out in minutes and preparing to expand to new cities.
Chipotle is debuting its first high-protein menu, targeting GLP-1 users and Gen Z diners as the protein boom reshapes fast-casual menus.
Gen Z now accounts for nearly half of new gym joins, but rising cancellations reveal why retention is the next challenge.
Ironman Participation among athletes under 30 grew 35% this year, while the 30–34 age group remained the largest category.
Strava’s yearly report reveals a surge in walking, a renewed appetite for racing and a youth-driven shift toward strength training.
Bay Club, a luxury fitness and wellness operator on the West Coast, is helping alcohol-weary Gen Z-ers find new ways to connect socially.
A new EGYM report reveals how Gen Z and Millennials are reshaping gyms around strength and data, and shares what operators need to know.
As rising costs and tighter budgets shape consumer behavior, NIQ data shows where consumers are looking to spend their gift giving dollars.
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