A new survey from AlynMD reveals shifting attitudes toward weight loss medications like Ozempic and which generation is most on board.
Othership has raised $8.5M to expand its social sauna and ice bath experience in the U.S., with a new location opening soon in Brooklyn.
SweatPals is expanding its social fitness platform with new tools for trainers and Klarna-powered payment plans for attendees.
From reshaping career paths to embracing generative AI, Deloitte reveals the shifts business leaders must navigate to understand their youngest employees.
F45 Training is offering high school and college students 20% off memberships this summer, mirroring Planet Fitness’ teen-focused push.
AI is reshaping fitness, but gaps remain. ABC Fitness’ new report shows who's embracing tech, who’s hesitant and where opportunities remain.
Gen Z is driving a functional beverage boom, trading traditional drinks for kombucha, protein shakes and adaptogenic teas.
As Gen Z reshapes the meaning of community, health and fitness organizations face a new challenge: staying relevant ...
Bioniq analyzed its users to uncover who’s driving demand for personalized supplements — and the results might surprise you.
Wellness is now a $2 trillion global industry—and it's only growing. A new McKinsey report highlights six fast-rising categories.
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