footwear

I Tried the Nike x Hyperice Hyperboot. Here’s What It’s Actually Like

The Nike x Hyperice Hyperboot promises mobile recovery, with heat and compression built into a wearable boot. But is it genuinely useful or overkill?

man climbs on a pickup trick wearing Stoke sneakers

Stoke Footwear Launches, Focusing on Men It Says Are Ignored by Brands Like Nike & Adidas

Founded by industry veteran Rick Blackshaw, Stoke Footwear believes many men are underserved by popular performance-driven sneakers.

artwork for the ATN Playbook article series

The Playbook: Footwear Brands Are Listening to the Customer

Activewear-focused footwear brands including Skechers are tuning into customer needs, and they're seeing sales rise.

A display of Nike sneakers.

Just Hike It: Nike Raising Prices, Spares Air Force 1s & Kids’ Items

Activewear and footwear giant Nike is reportedly set to increase prices this week across several product categories.

A couple running in the street and wearing activewear.

Fitness & Fashion Collide: Sportswear Market on Track for $128B

The global sportswear market is projected to reach $128B by 2031, driven by several factors that are driving demand.

Scrabble pieces spelling out 'TARIFFS'

New Report Outlines How Footwear Retailers Can Navigate Tariff Turbulence

As tariff pressures rise and inflation lingers, a new report from Impact Analytics reveals how footwear retailers can adapt.

Sha'Carri Richardson holds a Hyperboot

Nike, Hyperice Launch ‘Hyperboot’ Recovery Shoe as Brands Grow Closer

Nike and Hyperice have launched the “Hyberboot,” a technology-packed shoe that offers a heated massage for athletes’ feet and ankles.

woman runs on a cliff wearing Kane shoes

Kane Footwear Sees Explosive Growth as Recovery Shoe Market Booms

Kane Footwear has seen its revenue triple year-over-year since its founding in 2021 as demand grows for recovery shoes.

OOFOS, the Original Recovery Footwear Brand, Spotlights Women in Sports

With patented tech that absorbs impact and enhances mobility, OOFOS is trusted by some of the world's best athletes, including female sports stars.

Lulelmon men's sneakers and slides

Lululemon Enters Men’s Footwear With Big Ambitions

Athleisure giant Lululemon is looking to double its men’s business and grow total revenue to $12.5 billion by 2026.