fitness news
Strava Announces $110 Million in Financing and Adds 2 Million Users a Month in 2020
Strava will use funds to enhance the athlete experience and ongoing support of its global community.
Lowe’s Increases Its Exercise Machine Offerings As It Tries to Retain Its Revenue Strength During COIVD-19
Echelon Fitness, Spirit Fitness and Body Flex Sports are among the brands that Lowe's, the home improvement behemoth is stocking.
New York State Makes It Easier for Gym Members to Quit, Requiring Gyms to Allow Members to Cancel Without Coming In
After 1,800 complaints gyms doing business in the state now have to provide an online, phone and mail method of terminating gym memberships.
Beyoncé and Peloton Team Up on Content and Outreach to HBCUs
Peloton Adds Beyoncé-Themed Workouts and Music to Its Digital Library. The collaboration also includes gift subscriptions and recruiting efforts at historically black colleges and universities.
Covid: Call for Gyms to Be Classed ‘Essential’ to Avoid Future Lockdown
Last week, after being open for two months, gyms in Wales were closed again, as a 17-day national "firebreak" lockdown began in a bid to curb the spread of Covid-19.
Why Under Armour is Selling MyFitnessPal at a Loss after Buying it 5 years ago for $475 million
Facing fierce competition and an identity crisis, Under Armour sells MyFitnessPal and plans to phase out Endomondo by the end of 2020.
Fabletics Bets on Retail with More Stores and Deal with Rowing Machine Company Hydrow
Fabletics plans retail expansion and signs a multi-year deal with Hydrow to deliver an immersive fitness experience in retail and beyond.
Whoop, Maker of the Fitness Tracker that Pro Athletes Love, is Now Valued at $1.2 Billion
Whoop has closed a $100 million Series E Financing round from some of the biggest names in sports, valuing the company at $1.2 billion.
Fitness Businesses Expecting 63% of Usual Revenue in 2020
A fitness survey by Clubintel of 556 businesses reveals the successes and shortcomings of the reopening efforts of the fitness industry.
Equinox Places Hope in E-commerce with The Shop
In an effort to diversify revenue, Equinox opened The Shop, a curated online platform of high-end fitness clothing and products.
