Private equity money has flooded into big-box gyms recently, but the smart money could be headed to smaller-sized gyms like Anytime Fitness.
Anne Mahlum has invested $150,000 in The Athletic Clubs (AC), a New York-based fitness startup with an innovative approach to group workouts.
Hawks Ventures, the new venture capital arm of the Atlanta Hawks, has selected fit tech startup Arena as its first investment partner.
Solidcore founder Anne Mahlum has agreed to sell all her shares in the company to Kohlberg & Company for an undisclosed amount.
Club Pilates franchisee Spartan Fitness Holdings has received an investment of over $30 million from Snapdragon Capital Partners.
Princeton Equity Group provided Stretch Zone with the investment that will help the franchisor expand its national footprint.
Keurig Dr Pepper (KDP) will invest $863 million in Nutrabolt in exchange for preferred equity and approximately a 30% stake.
For lead investor Andreessen Horowitz, the Season Health funding is another step towards provision of affordable, healthy food.
The latest funding will help Virtuagym with global growth. The fitness tech provider serves 20m+ customers, 9K businesses & 45K+ coaches.
With the Series A completion, Levels says it will expand from its beta community of 25K paying members to full consumer availability.
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