Fitness Franchise

These Are the Most Innovative Companies in Fitness & Wellness

Athletech News is proud to present the "ATN 23," our inaugural list honoring the Most Innovative Companies in Fitness & Wellness in 2023.

woman working out at Crunch Fitness

Crunch Fitness Eyes Viral Positivity With New Ad Campaign

Crunch Fitness' latest ad campaign offers a humorous take on the benefits of working out, inviting members to "Feel Good, Not Bad."

TRX Creates Custom Trainers for Club Pilates, YogaSix

TRX is collaborating with Xponential Fitness brands YogaSix and Club Pilates to create custom Suspension Trainers for both franchises.

GymGuyz Celebrates Franchising Success, Touts Growth Plans

GymGuyz, a rapidly expanding mobile fitness franchise based in New York, projects 75 additional territories in 2024.

BFT Franchisees Find Boutique Fitness White Space

Originating in Australia in 2017 and acquired by Xponential Fitness in late 2021, BFT is quickly expanding across the U.S.

JetSet Pilates Takes Off for International Expansion

Melbourne, Australia, will be home to JetSet’s first international location as the Pilates brand plans additional studios in major cities.

People doing step ups in a group strength training class.

Emerging Fitness & Wellness Franchises Find Success by Carving a Niche

For Restore Hyper Wellness, MADabolic and Impulse Body Fitness, specialization is key to winning in the fitness and wellness franchise game.

Top MADabolic Owner Shares Tips for Fitness Franchising Success

MADabolic's Rookie of the Year franchisee Ryan Svoboda gives his top three lessons for prospective fitness franchise owners.

Pvolve Enters Pacific Northwest in Latest Expansion Move

Pvolve, the Jennifer Aniston-supported functional fitness brand, will be coming to Spokane, Washingon, in its latest franchse deal.

Alloy Personal Training Embraces Telehealth To Grow Franchise Biz

Through a strategic alliance with Marek Health, Alloy Personal Training will offer its clients access to a suite of telehealth services.