fitness equipment
Peloton Signals New Era With AI Fitness Coaching, Equipment Overhaul
The embattled Peloton is launching an AI-powered personalized workout system, upgrading its hardware portfolio and leaning into partnerships.
Smarter Growth, Stronger Gyms — How Skelcore Powers Business Success
Fitness equipment brand Skelcore blends design, performance and efficiency to help operators stand out and keep members engaged.
Stakt Founders on ‘Shark Tank’ Lessons & Scaling a Fitness Brand: ‘After the Show, We Left Our Jobs’
When Millie Blumka and Taylor Borenstein introduced Stakt on “Shark Tank” in 2022, their foldable exercise mat drew national attention.
Precor Unveils New Treadmill That Converts Into a Sled-Style Workout
Precor's new Breakaway Treadmill offers a host of features, including "Push Mode" for HIIT training and power development.
Balanced Body Launches New Version of Famous Pilates Reformer
Balanced Body has launched the Allegro Nextgen Reformer, an updated model designed to reflect the evolution of Pilates.
Bryan O’Rourke Steps Down as Core Health & Fitness CEO
Bryan O’Rourke has stepped down as CEO of Core Health & Fitness after two years of record growth, to pursue other projects.
EGYM, Spirit Fitness Partner To Deliver Smarter Cardio Workouts
EGYM and Spirit Fitness team up to integrate 3 Star Cardio Connectivity across Spirit’s 1000 Series equipment.
Fitness2020 Sees Member Conversion Boost from LG Electronics, PLAE Additions
Georgia-based gym brand Fitness2020 has added digital display tech from LG Electronics and strength equipment from PLAE to its facilities.
Assault Fitness Debuts Bold Ad Campaign Embracing Gritty, Hardcore Workouts
Assault Fitness launched “My Vacation Is No Vacation,” a gritty campaign rejecting wellness-lite trends amid a hardcore fitness resurgence.
Eleiko Debuts Next-Gen Barbells With Sensor Integration
Eleiko launches next-gen sensor-ready barbells, extending its precision engineering into connected fitness as strength training demand surges.
