fitness equipment
Echelon Eyes Commercial Market With ‘Upgraded’ Connected Fitness Products
Echelon is looking to drive member engagement with machines that offer content spanning fitness, gaming and entertainment.
EGYM Launches AI Training Plans, Hip Thrust Machine
EGYM is hitting on two of the biggest trends in the fitness industry with new software and hardware unveilings.
Fireside Chat: Echelon CEO Lou Lentine on the Art of Fitness Supply & Design
Lentine and Arch Amenities group VP/Develop Danny Dulkin discuss how their companies work together to build a winning gym environment.
These Fitness Products Made Waves at IHRSA 2024
ATN breaks down some of the best innovations from leading fitness brands across strength training, cardio and fit tech at IHRSA 2024.
Freemotion Continues Global Expansion Efforts
Freemotion Fitness, iFIT's commercial branch, continues to build out its executive team, this time adding a key international piece.
TRX Deepens Commitment to Navy SEAL Foundation
TRX Training will continue to support the Navy SEAL Foundation through donations and exclusive offerings.
Aktiv Answers the Call for Strength Training Innovation With a Showstopper at IHRSA 24
Aktiv's Smith 3D Trainer innovates on the shortcomings of traditional smith machines, making it a potent tool for all fitness facilities.
IHRSA 2024: Cardio Still Top of Mind for Fitness Equipment Leaders
Life Fitness, Matrix Fitness and Freemotion Fitness are looking to reenergize the cardio space with premium equipment and on-demand content.
With Freemotion’s 22 Series, Cardio Is a Member Engagement Tool
Gyms that install Freemotion Fitness equipment get an automatic boost from iFIT content, which is already enjoyed by over 7 million people.
BowFlex Files for Bankruptcy, Eyes Potential Sale to Matrix Parent
BowFlex has filed for Chapter 11 bankruptcy, agreeing to a deal that could see it sold to Johnson Health Tech Retail for $37.5 million.
