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Global dance fitness leader Zumba has tapped LMFAO's Redfoo for lively campaign to kick off 2025 with confidence.
ABC Trainerize and mindful drinking app Sunnyside are providing personal trainers with tools to help clients reduce their alcohol intake.
No Doubt Fitness is expanding its lifestyle and wellness facility with a digital platform catering to the needs of busy executives.
The official training app of the TCS London Marathon, Coopah offers personalized training plans, AI-powered feedback and motivational tools.
A new study synthesizing data from over 206,000 participants has highlighted the potential of digital health tools.
REP Gym Pass lets users try different gyms across the country for a monthly fee without committing to a membership.
Athletic country club brand Life Time says its members can expect tech tools like AI to become a "growing aspect of their experiences."
Life Time is diverging from luxury club competitors like Equinox by looking to democratize access to on-demand fitness app content.
While Form was founded to leverage Sami Clarke's large social media following, it has evolved into a fitness brand capable of standing on its own.
FitOn is using the ubiquity of smartphones for good, helping 15 million members get healthier with engaging fitness and wellness content.
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