Hilary Duff is fronting Ladder's new campaign, joining the strength training app as it courts women rethinking cardio-first fitness routines.
Roxfit just raised $2.4 million for its digital training platform, betting on the hybrid fitness boom amid the rise of events like Hyrox.
MyFitnessPal has acquired Cal AI, a nutrition tracking app built by Forbes "30 Under 30" entrepreneurs that generated $40 million in sales.
Apps like Future and Caliber are reserving real human fitness coaches for those willing to pay a premium, while free plans feature AI only.
As race participation surges, AI-powered run coaching app Kasi offers in-workout guidance based on pace, heart rate and performance data.
Strava has confidentially filed for an IPO, hired Goldman Sachs and could go public as soon as this spring, according to a report.
Paris Saint-Germain has partnered with AI fitness app Zing Coach to bring player-inspired workouts, leaderboards and VIP rewards to its fans.
The Health & Fitness Association opposed the New York Health Information Privacy Act, which it claims would've harmed fitness companies.
TravelTone is bringing transparency to hotel gyms and on-the-road fitness, using community reviews and photos from travelers.
Tone It Up, a platform centered around women’s fitness and community, is returning to its roots as original co-founder Karena Dawn returns.
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