Strava is reportedly preparing for a U.S. IPO as soon as 2026, after a $2.2B valuation, acquisitions and key leadership hires.
Katie Austin has rebranded her fitness app as KA Daily, adding recipes, nutrition guides and wellness tools.
Sesh is offering a free four-week strength training program this July, with flexible workouts for the home or at the gym.
Under the one-year agreement, pliability will serve as the first-ever Official Stretching Partner of Hyrox.
Airbnb is expanding beyond stays with new fitness and wellness services such as massages, personal training and wellness experiences.
Receipts, a new fitness rewards platform, is teaming up with premium brand partners to incentivize high-energy workouts.
Kiwi Fitness, a new strength training app co-founded by a Meta engineer, says it can rival human coaches with its AI and affordabiliity.
MyFitnessPal is reminding people struggling to stick to their New Year's Resolutions that it's about progress, not perfection.
Artificial intelligence (AI) has already fundamentally changed the fitness and wellness industry. Athletech News breaks down how.
These essential strategies will help you build a winning fitness app and thrive in the rapidly growing digital fitness market.
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