Fit Tech
How Verb Uses Text Messages To Transform The Way Gyms Retain Members
Verb, an intelligent SMS platform, leverages AI to help gyms and personal trainers communicate more effectively with their customers.
Female-Led & Well-Funded, Arketa Is Not Just Another Fit Tech Company
For Arketa, diversity, equity and inclusion aren’t just boxes to tick off, they’re a core part of the wellness software company’s identity.
EGYM Raises $225M From Jared Kushner’s Firm, Preps for IPO
As it eyes an IPO, EGYM CEO Philipp Roesch-Schlanderer shared that 2023 will be the fit tech company's first fully profitable year.
How CoachRx Makes Fitness Coaches Better at Business
The CoachRx software helps fitness coaches spend less time worrying about routine business tasks and more time interacting with clients.
Atlanta Hawks Invest in Arena, an AI-Powered Portable Strength-Training Platform
Hawks Ventures, the new venture capital arm of the Atlanta Hawks, has selected fit tech startup Arena as its first investment partner.
ReadyFit Aims To Revolutionize Military Prep With Digital Fitness Testing
ReadyFit aims to become the go-to system for recording military fitness results and digitally transforming standardized fitness testing.
How Fit Tech Brands Can Stand Out From the Crowd, According to PR Vet Nicole Dunn
Dunn Pellier Media has helped brands including Les Mills and Future stand out from their competitors in the highly crowed fit tech space.
CEO Corner: Laura Munkholm, Fit Tech Founder – From Yoga to SaaS
Athletech News speaks with Laura Munkholm about the hybrid fitness future, her advice for entrepreneurs, the experience of being a woman in...
Fit Tech Talent Hunt Heats Up
As the fit tech talent hunt heats up, more companies also might start to conduct searches outside the area near their headquarters.