SupaFitGrow Merges AI & Human Insight To Demystify Fitness Marketing
Partnership
Sponsored By SupaFitGrow
SupaFitGrow has two new state-of-the-art tools in early launch stages, but its the brand’s prioritization of emotional connection from client to consumer that really sets it apart
In an industry where we’re constantly counting reps, measuring weight and tracking time, it’s easy to get fixated on numbers and data. But SupaFitGrow, a leading digital marketing agency for gyms and fitness studios, knows they’ll only take you so far.
Rather than concentrating primarily on metrics, the brand prioritizes people, energy and community while tapping artificial intelligence (AI) to help clients generate leads, speed up back-office operations and profit. It isn’t just an effective strategy, but a disruptive one in the best of ways.
“Agencies are all based on data, and that’s a great thing, but at the same time, when they’re not getting conversions, they don’t know how to handle it,” said Benjamin Donhardt, co-founder and CEO of SupaFitGrow.
“The gym owners say, ‘You’re getting lots of leads, but you’re not getting conversions. Why are we not getting conversions?’ It’s because they don’t have that personal touch. They don’t have that emotional element within their marketing campaigns. They don’t have that service aspect.”
By providing all of the above, along with a willingness to collaborate with others and an ongoing desire to continue innovating, SupaFitGrow is establishing itself as the launchpad all fitness brands need if they hope to reach the stratosphere.
AI Innovations
This month, SupaFitGrow began beta testing a groundbreaking innovation designed to help fitness brands thrive: Voice AI. This tool is a game-changer for new member acquisition, allowing gym owners to follow up with leads within five minutes, qualify them and build brand-specific knowledge over time to improve lead engagement. By handling this crucial and time-consuming task, Voice AI allows fitness operators to focus on what truly matters: serving their members.
“Gym owners cannot call all the leads,” said Donhardt. “I had a call with a gym owner yesterday. He has good clients who understand if a lead comes in, he has to leave them to go quickly call the lead within five minutes. You can’t do that. No matter what that person says, after time, they’re going to get sick of it. That’s not sustainable.”
Voice AI operates 24/7, providing a reliable and seamless foundation for any business looking to streamline lead management. It doesn’t sleep, eat, take breaks or make mistakes. The AI agent also speaks fluently in over 50 languages, sounds like a real human during every interaction and is completely trained on the brand’s unique voice and objectives.
“It builds up more knowledge over time about the particular brand and improves through the conversations that it has, so it’s highly effective,” added Michael Friedman, CMO and co-founder of SupaFitGrow. “It’s like having a personal assistant who never sleeps and always delivers consistent, quality interactions. This means gym owners can trust that their leads are being handled efficiently without sacrificing the personal touch.”
While Voice AI is currently in beta testing, promising results are already coming in. SupaFitGrow recently collaborated with FS8, a Pilates brand owned by F45 Fitness, and reported a 37% increase in conversion rates from leads to bookings or introductory packages after implementing similar AI-driven follow-up strategies.
“We’ve had some studios reach their highest revenue to date since they’ve opened by using the AI tools in their CRM,” added Friedman.
Voice AI is also complemented by Alexis, SupaFitGrow’s new AI-powered website assistant. Like Voice AI, Alexis never sleeps, never takes a break and never misses a single lead. Operating as more than just a chatbot — Alexis is your gym’s digital concierge, available 24/7 to welcome visitors, answer their questions and guide them through every step of the customer journey.
Think of all the visitors your website gets every day — curious prospects, returning members, people just exploring their options. Most of them leave without engaging simply because there’s no one there to say hello, offer help or point them in the right direction. Alexis changes that. It captures leads, answers FAQs and directs visitors to the information they need — in real time and without a hitch.
There’s a massive opportunity here: countless potential leads browsing your site that slip away without ever making contact. Why let those prospects disappear when you can have Alexis greeting them, answering their questions and sparking their interest around the clock? Plus, it takes just minutes to get started — no coding required.
With Alexis on your side, your website transforms from a static page into a dynamic, customer-centric experience. It’s the ultimate tool for fitness businesses looking to capitalize on every website visit and turn passive traffic into active engagement. Gym owners can finally rest easy knowing their website is working just as hard as they are — even when they’re not around.
Close From the Jump
But SupaFitGrow’s work with clients goes beyond just handing them cutting-edge tools. The brand isn’t afraid to get down into the nitty gritty with clients while developing marketing strategies. In fact, it knows that’s the only way to do so effectively.
“We’re very close, basically in their [clients’] back pocket,” said Donhardt. “If we don’t understand their brand, it’s just throwing money out the window and you’re going to attract the wrong kind of people.”
SupaFitGrow accomplishes this via an in-depth onboarding process that makes sure both it and its new clients are aligned and educated on each other. The period gives SupaFitGrow all the information it needs to establish a sound plan of attack that puts client goals within reach.
“We ask a lot of questions during the onboarding process and that formulates the strategy,” said Friedman. “It’s a customized strategy that we build for each location, every client that we work with, regardless of whether they’re independent or part of a franchise.”
Those questions can center around anything from core brand principles, past successes, past failures or even something as intricate as the overall community vibe.
“We want to understand what offers have worked in the past and what offers haven’t worked,” said Friedman. “We want to understand how the prospective member thinks and feels. What do they want? What are their hopes and dreams? When we understand these things to that level of detail our messaging can be really on point.”
Open Doors for Collaboration
SupaFitGrow isn’t afraid to work closely with its competitors either. The brand firmly believes that to move forward, collaboration is required with almost everyone, even those who could be categorized as rivals.
“We really believe in partnerships and collaboration with our competitors,” said Donhardt. “I know that sounds weird but it’s exactly what we do. The fitness industry is such a dinosaur of an industry, and people are so afraid to collaborate as if there’s not gonna be enough work out there. There’s so much opportunity out there. It’s ridiculous.”
Competing brands SupaFitGrow partners with include ClubReady, Momence, Loyalsnap and Mindbody. As a preferred vendor for Xponential Fitness and F45 Training, every month, SupaFitGrow also takes part in a group call with several other agencies to share ideas and to further collective growth.
“We’re all learning,” said Donhardt. “Yes, we’re all competing. Yes, it’s business. But at the same time, we’re learning from each other, keeping our ears close to the ground, making sure that we are allocating a certain amount of hours for research and development per week.”
That prioritization of education extends at SupaFitGrow from the top down as well.
“That’s not just with me and Michael, but through our whole whole staff and in our culture,” Donhardt went on. “You need to spend time wandering and doing some research and development, whether you’re a salesperson, media buyer or account manager.”
“Once you stop learning, you stop growing, you die,” he added. “When you’re not learning, you’re not growing and then you die because you’ve got no purpose. I don’t mean literally die, but you’re going to die inside. You’ve got no idea of what’s going on, and then your company will die. It’s 100% what will happen.”