Editors Pick

an image of clients receiving assisted stretches from StretchLab

300 and Counting: How StretchLab Became Xponential’s Next Big Boutique Fitness Brand

StretchLab, an assisted stretching boutique fitness brand, opened 154 studios in 2022 alone and is on pace to top that number in 2023.

workout music

Sound Check: What Workout Music Tells Us About Fitness Trends, With Feed.fm

Workout music isn’t just a subset of the latest chart-topping songs. Increasingly, it’s becoming almost a genre unto itself.

EGYM Dana Milkie

EGYM’s Dana Milkie Wants the Fitness Industry To Embrace Gamification & AI

Dana Milkie believes the fitness industry needs to lean into AI and gamification, two areas where EGYM is putting its focus.

Endel CEO Oleg Stavitsky

CEO Corner: Endel’s Oleg Stavitsky on the Power of Functional Sound

Endel is on a mission to become the "Spotify of functional audio," Oleg Stavitsky tells Athletech News in an exclusive interview

basic lifestyle guidelines

Coaches Corner With Carl Hardwick: Basic Lifestyle Guidelines – The Foundation

These 8 basic lifestyle guidelines are an essential base that will set you up for a lifetime of health and fitness.

fitness technology

These Fit Tech Brands Are Helping Gyms, Studios Attract, Engage & Retain Customers

Gyms and studios should embrace virtual content, use data and AI and create high-quality mobile apps, fitness technology companies say.

Antonietta Vicario smiling

Trainer Talks: P.volve’s Antonietta Vicario on Functional Movement

P.volve's recently appointed chief training officer, Antonietta Vicario, speaks exclusively with Athletech News.

Meghan Hayden working out

Trainer Talks: Take Off With Meg’s Meghan Hayden

Take off With Meg founder Meghan Hayden speaks with Athletech News on best client story, nutrition, how did she get into fitness, & more.

Luke Zocchi standing with hands folded near sea

Trainer Talks: Luke Zocchi From Centr

Known for his work training 'Thor' star Chris Hemsworth, Luke Zocchi, who is also a trainer for Hemsworth's Centr, speaks with Athletech News.

Erick Wilson smiling with his hands folded

Trainer Talks: Erick Wilson, Barry’s Los Angeles’ Chief Instructor

Barry’s Los Angeles Chief Instructor Erick Wilson speaks with Athletech News about why the training approach is unique, his favorite apparel