Purpose Brands board co-chairs Dave Long and Chuck Runyon are calling on fitness industry stakeholders to embrace advocacy efforts.
Former Topgolf CEO Tom Leverton will lead Purpose Brands, a holding company comprising Orangetheory Fitness, Anytime Fitness and more.
Manna Capital Partners plans to "aggressively expand" Orangetheory Fitness in Florida through new unit development and strategic acquisitions.
Boutique fitness is booming post-pandemic as consumers embrace in-person experiences and community interactions.
Orangetheory Fitness is accelerating its global expansion plans as Digme Fitness has acquired the brand's London studios.
Gympass says that the new business relationship with Orangetheory Fitness has been on the wishlist of its members.
The flagship NYC studio will also have a street-level retail store where Orangetheory will sell co-branded merchandise.
The Orangetheory Fitness CMO explains that there will be familiar music as well as some unknown music pieces.
On the last Friday in August, Dave Long, the CEO of Orangetheory Fitness (OTF), emailed a “pep talk” to members of the fitness studio. In…
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