Crunch Fitness
A Franchisee Ethos Built for the Long Game
How Tony Hartl turned endurance, ownership, and patience into one of Crunch’s most durable franchise groups
Crunch Fitness Accelerates Expansion Pace, Plans 100 New Gyms This Year
Crunch Fitness boosted its leasing activity nearly 50% year-over-year and added 91 locations in 2025, according to CoStar data.
EoS Fitness To Open a Luxury Gym in West Hollywood, Replacing Crunch WeHo
EoS Fitness is taking over the former Crunch West Hollywood location, bringing its upscale "Lux" gym concept to the Sunset Strip.
Amped Fitness Adds Reformer Pilates, Joining a Growing Gym Trend
Another big-box gym operator is getting in on the Pilates wave, as Amped Fitness is introducing a reformer-based modality to its new Columbus, Ohio, gym.
Inside the Top New Year’s Fitness Campaigns of 2026
This year, many fitness brands focused on reminding people about how good working out can feel, while some offered bold discounts and edgy messaging about the dangers of AI.
CR Fitness, Crunch’s Top Franchisee, Reaches 1 Million Members
CR Fitness recently got $350M in growth capital as the franchise group plans to add another 100-plus Crunch clubs over the next five years.
Inside Crunch Fitness’ Strategy for Building Gyms in the GLP-1 Era
As low-price gyms race to expand, Crunch is investing in community and AI-powered technology to keep members engaged for the long haul.
Franchise Brands Go All-In on International Expansion
ATN breaks down the biggest international fitness franchising moves of the past year, and analyzes what each could mean for the industry moving forward.
The Fitness & Wellness Moves That Defined 2025
ATN breaks down the biggest fitness and wellness moves of 2025, from acquisitions, to funding rounds to new company launches.
Crunch Fitness Leans Into ‘90s Nostalgia With Hype Williams-Led Campaign
Crunch's new “Feel More” campaign leans into music, nostalgia and social connection as Gen Z seeks community-driven fitness experiences.
