Bowflex
The Fitness & Wellness Moves That Defined 2023
These eight fitness and wellness deals, partnerships and funding rounds made headlines in 2023 and could impact the industry for years to come.
BowFlex Risks NYSE Delisting Over Low Market Cap
BowFlex has received notice from the New York Stock Exchange warning the company that it isn't in compliance with continued listing standards.
BowFlex Lowers Revenue Forecast Amid Retail Challenges
The fitness equipment maker formerly known as Nautilus warns that retailers are taking a conservative approach to reorders Washington-based fitness […]
Can BowFlex Turn Things Around With ‘Nearly Silent’ Cardio Machines?
As it plans to leave the Nautilus name behind, the fitness maker has unveiled two new BowFlex-branded cardio machines for the holiday season.
Nautilus Changes Corporate Name to BowFlex in Turnaround Bid
The struggling fitness equipment maker is rallying behind BowFlex, its most popular brand, as part of CEO Jim Barr's come-back plan
Nautilus Hit With NYSE Non-Compliance Over Low Stock Price
Struggling fitness equipment maker Nautilus has teased a total company rebrand including a potential name change.
Nautilus Plans ‘Total Company Rebrand’ as CEO Hints at Name Change
Just weeks after modernizing its Bowflex brand, Nautilus is planning a company-wide rebrand, its CEO Jim Barr said.
Nautilus Overhauls BowFlex Brand, Teases New Products
BowFlex is targeting younger consumers with colorful new branding and a new message, "Move to What Matters to You."
Fitscope’s Plan To Revolutionize Group Fitness With On-Demand Classes
With Fitscope Commercial, gyms can stream on-demand cardio classes to computer-connected monitors and TVs in group fitness rooms.
Nautilus Plans To Raise $5M in Latest Move To Boost Cash Balance
Nautilus will sell over 4 million shares of its common stock or common stock equivalents to an institutional investor.
