These eight fitness and wellness deals, partnerships and funding rounds made headlines in 2023 and could impact the industry for years to come.
BowFlex has received notice from the New York Stock Exchange warning the company that it isn't in compliance with continued listing standards.
Washington-based fitness equipment maker BowFlex, formerly known as Nautilus, has reported its unaudited Q2 2024 earnings, painting a rather grim picture and lowered full-year fiscal 2024 guidance. The fitness maker now expects full-year net revenue to be in the range of $215 million to $240 million, compared to previous guidance of a range of $270...
As it plans to leave the Nautilus name behind, the fitness maker has unveiled two new BowFlex-branded cardio machines for the holiday season.
The struggling fitness equipment maker is rallying behind BowFlex, its most popular brand, as part of CEO Jim Barr's come-back plan
Struggling fitness equipment maker Nautilus has teased a total company rebrand including a potential name change.
Just weeks after modernizing its Bowflex brand, Nautilus is planning a company-wide rebrand, its CEO Jim Barr said.
BowFlex is targeting younger consumers with colorful new branding and a new message, "Move to What Matters to You."
With Fitscope Commercial, gyms can stream on-demand cardio classes to computer-connected monitors and TVs in group fitness rooms.
Nautilus will sell over 4 million shares of its common stock or common stock equivalents to an institutional investor.
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