Boutique Fitness
Fashion Brand Flannels Opens In-Store Fitness Studio From HiiClub
HiiClub has landed inside Flannels’ Leeds flagship with a training, Pilates and recovery studio as the retailer pushes into wellness.
UK Club Combines Padel & Pilates Under One Roof
U.K.-based Padel Studios Coventry is combining the growing sport of padel with another red-hot fitness modality: Pilates.
Orangetheory Adding Hyrox Training to Select Studios
Orangetheory is partnering with Hyrox to launch new new classes as the global fitness racing brand expands across gyms and studios.
Orangetheory’s New Campaign Spotlights Real People, Not an ‘Airbrushed Version of Fitness’
A new Orangetheory campaign puts real progress first, using member stories to highlight truth over polished, inauthentic fitness marketing.
Franchisee Spotlight: Pvolve, PV Operations LLC
Inspired by her own pain-relief journey, Hanh To of Houston, Texas, turned her passion for Pvolve’s method into a thriving franchise operation.
Fitness Brands Target Luxury Real Estate as Key Growth Lever
JetSet Pilates and other boutique brands are merging fitness with luxury real estate, opening studios inside mixed-use developments.
Earn Your Stripes To Franchise Its Military-Themed Fitness Concept
Earn Your Stripes, a military-themed workout studio, is opening its door to franchising partners, looking to expand across the U.S.
Community & Growth: Inside Jetset Pilates’ Training Academy
Jetset Pilates is redefining consistency and connection through an instructor development program that keeps its energy pumping in all studios
FS8 Plans Large-Scale Expansion Across Europe
FS8, the Australia-born, U.S.-based fitness brand combining Pilates, tone and yoga, is expanding into 10 new European cities.
Gym & Club Market Poised for Massive Growth in Next Decade, Report Reveals
A new global forecast shows the fitness club market surging past $230 billion by 2034 as innovation and wellness culture reshape the industry.
