Barry’s
The Fitness & Wellness Moves That Defined 2025
ATN breaks down the biggest fitness and wellness moves of 2025, from acquisitions, to funding rounds to new company launches.
The 10 Most Popular Fitness & Wellness Stories of 2025
From shocking brand moves to the top running shoes of the NYC Marathon and the fittest cities in the country, here’s what readers gravitated toward in 2025.
No Strings Adds Barry’s Exec Chair Joey Gonzalez Ahead of Padel Launch
Joey Gonzalez, the longtime Barry’s CEO who helped turn the brand into a global fitness powerhouse, is stepping into the fast-growing world of padel.
Barry’s, Celsius Partner for In-Studio Protein Shake
Iconic HIIT brand Barry's and energy drink giant Celsius have created a new post-workout drink, available at select Barry's studios.
JJ Gantt Takes Over as Barry’s CEO Amid Bold Expansion Plans
Joey Gonzalez becomes executive chairman as JJ Gantt is named CEO of Barry’s, leading the brand into a new phase of global expansion.
Barry’s Is in ‘Growth Mode’ After Princeton Equity Deal, co-CEO Says
Fitness brand Barry’s is aiming to roughly double its number of U.S. studios following a recent investment from Princeton Equity Group.
Barry’s Launches Its First-Ever Team Challenge
Barry’s introduces Barry's All Stars, a month-long initiative designed to bring members together through group workouts.
Kind Snacks Founder’s Investment Platform Targets Longevity
Camino Partners is expanding into longevity with investments in Barry’s, medical spas and more, moving beyond its CPG origins.
Bilt Members Can Now Earn Free Barry’s Classes—Here’s How
Boutique HIIT leader Barry's has partnered with Bilt so fitness fans can earn points for free classes and post-workout shakes.
Barry’s, Flex, Les Mills & Whoop Talk Brand-Building in the Digital Era
Executives from Barry's, Flex, Les Mills and Whoop share their strategies for creating a strong brand identity in 2025.
