Barry’s
Barry’s, Celsius Partner for In-Studio Protein Shake
Iconic HIIT brand Barry's and energy drink giant Celsius have created a new post-workout drink, available at select Barry's studios.
JJ Gantt Takes Over as Barry’s CEO Amid Bold Expansion Plans
Joey Gonzalez becomes executive chairman as JJ Gantt is named CEO of Barry’s, leading the brand into a new phase of global expansion.
Barry’s Is in ‘Growth Mode’ After Princeton Equity Deal, co-CEO Says
Fitness brand Barry’s is aiming to roughly double its number of U.S. studios following a recent investment from Princeton Equity Group.
Barry’s Launches Its First-Ever Team Challenge
Barry’s introduces Barry's All Stars, a month-long initiative designed to bring members together through group workouts.
Kind Snacks Founder’s Investment Platform Targets Longevity
Camino Partners is expanding into longevity with investments in Barry’s, medical spas and more, moving beyond its CPG origins.
Bilt Members Can Now Earn Free Barry’s Classes—Here’s How
Boutique HIIT leader Barry's has partnered with Bilt so fitness fans can earn points for free classes and post-workout shakes.
Barry’s, Flex, Les Mills & Whoop Talk Brand-Building in the Digital Era
Executives from Barry's, Flex, Les Mills and Whoop share their strategies for creating a strong brand identity in 2025.
Barry’s Secures Strategic Investment from Princeton Equity Group to Power Global Expansion
HIIT workout brand, Barry's, has received an investment from a private equity firm specializing in franchises and multi-location companies.
The Hydration Factor: How Gyms Are Improving Member Experience with Water
With 75% of Americans chronically dehydrated, gyms are taking steps to make hydration an essential part of the member experience
Barry’s Partners with SmartSweets to Redefine Post-Workout Treats
Barry’s partners with SmartSweets for a limited-time candy experience across 25+ studios. Enjoy themed workout classes, sweet samples, and fitness swag in LA, NYC, and Chicago.
