As Peloton cycles away from its signature fitness hardware, the company announced it has cut the price of its Tread and Row machines.
The deal with Liverpool comes as Peloton reports strong subscriber growth in the U.K. amid its push into international markets.
The cycling equipment manufacturer will leverage the vast Precor network to bring its equipment to new consumers and markets.
Peloton is continuing to add members in the U.K., which bodes well for the connected fitness company's international expansion plans.
Peloton CEO Barry McCarthy got candid about the connected fitness company's rebrand, product recalls and more at a J.P. Morgan conference.
The treadmill repair comes after Peloton recalled 125,000 Tread+ machines in May 2021 following the death of a six-year-old.
Peloton indicated it will pivot towards the reintroduction of its app after reporting disappointing Q3 results.
Shares of Peloton dipped after Morgan Stanley issued a warning that the company's web traffic declined in its fiscal third quarter.
Peloton and Hilton expanding their partnership to bring Peloton bikes to hotels new international markets, including Canada and Europe.
The closure of the Precor plant on Millstream Road, Whitsett, Guilford County, NC is part of a corporate restructuring by Peloton.
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