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Americans Are Adopting Extreme Longevity Habits — but Is It All Pointless?
Americans are embracing extreme longevity tactics in the hopes of living longer, but a new study points to the power of genetics above all else.
Labor Unions Are Coming for the Fitness Industry, Threatening a Long-Held Power Dynamic
The fitness industry has historically avoided labor unrest, but organizers say that dynamic is under strain as Gen Z workers challenge low wages and erratic scheduling.
Back After Two Decades, Mark Mastrov Has Big Plans for 24 Hour Fitness
Mark Mastrov spoke to ATN about his goals for the future of 24 Hour Fitness, the gym brand he reacquired in partnership with LongRange Capital.
ATN Week in Review: The Wellness World Is Splitting Into Two
This week, we break down the battle between tech and unplugging in wellness, as well as Hyrox's expanded 2026 New York race.
Shrinking Corporate Wellness Spending Spells Bad News for Premium Gyms
Corporate wellness spending cuts are changing where employees work out, boosting low-cost gyms and presenting a challenge for upscale operators.
How Gyms Are Keeping Members After the January Rush — and Why February Matters More
For gyms and studios, January is a peak month. But the most dialed-in operators are treating February and March as arguably more important.
Move Over, Protein? Why 2026 Is Shaping Up to Be the Year of Fiber
From functional beverages to GLP-1 nutrition strategies, experts say fiber is poised to overtake (or at least equal) protein in popular importance.
Inside the Top New Year’s Fitness Campaigns of 2026
This year, many fitness brands focused on reminding people about how good working out can feel, while some offered bold discounts and edgy messaging about the dangers of AI.
ATN Week in Review: Gymgoers Say No to Too Much Tech
American gymgoers are hesitant to embrace AI-powered fitness coaching and human-free entry tech inside gyms, showing that in-person connection remains vital.
Why Life Time Is Going All-In on Austin’s Thriving Wellness Scene
Life Time has opened its fifth Austin club as remote work and demand for premium wellness reshape Texas' capital city.
