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Solidcore’s Secret Weapon? Leaders Who Didn’t Come From Fitness
Led by former software engineer Shane McCarthy, boutique fitness giant Solidcore has embraced storytelling and outside-the-box thinking in its marketing and digital strategy.
Inside the ‘Runcation’ Movement That’s Taking Off Amid the Running Boom
As marathon participation surges, some races are making their events stand out by combining competitive running with the feel of a vacation.
CES 2026: How AI-Powered Wearables Can Transform Fitness & Healthcare
At CES 2026, tech insiders revealed what to expect from the next generation of health and fitness wearables, and how AI will power them.
The Anti–Resolution Play? Top Fitness Brands Target Quitter’s Day in Creative Ways
As New Year's motivation fades and gyms thin out, fitness brands are meeting consumers on Quitter’s Day with support and long-term habit building.
The Surging Femtech Sector Is Racing Toward a $267B Future
With the femtech market projected to hit $267 billion by 2035, menopause care, wearables and fitness partnerships are reshaping women’s health.
Inside Nashville’s Booming Boutique Fitness Scene
The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.
Women See the Biggest Stress Relief From Regular Exercise, Gallup Finds
Gallup data links frequent exercise to lower stress, with women seeing the strongest mental-health benefits across key age groups.
The Biomarker Blood Testing Gold Rush Is Here
ATN breaks down the sudden rise of digital health platforms offering biomarker blood testing and personalized insights.
How Health Tech Is Transforming Gyms & Clubs
From body-composition scanning to metabolic testing and GLP-1s, fitness facilities across the U.S. are morphing into preventive health hubs.
Inside Crunch Fitness’ Strategy for Building Gyms in the GLP-1 Era
As low-price gyms race to expand, Crunch is investing in community and AI-powered technology to keep members engaged for the long haul.
