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From Workout Cruises to Destination Races, Fitness Travel Is on the Rise
"Sweat Jetting," a phenomenon where travelers book trips around race weekends and athletic experiences, is growing fast, per Tripadvisor.
Recovery Is the New Après-Ski at Luxury Winter Resorts
From Telluride to Deer Valley, luxury ski resorts are investing in recovery amenities like saunas, cold plunges and oxygen therapy.
Pvolve Hires Jesse McBain as Studio Growth Exec, Eyes 50 Open Locations
Pvolve's new COO of studio development, Jesse McBain, reveals where the popular low-impact fitness brand is headed in the coming months.
ATN Week in Review: What’s Next for the Longevity Movement?
This week, we break down the recent controversy surrounding Peter Attia's ties to Jeffrey Epstein, and what it could mean for the future of longevity science.
To Make It Today, Pro Runners Must Be Athletes & Content Creators All at Once
Professional runners are navigating a new commercial world, including the rise of fitness influencer culture and expanding brand partnerships.
Why the Bryan Johnson-AG1 Feud Misses What Wellness Consumers Really Care About
Wellness brands are investing heavily in scientific credibility, but consumer data suggests most people prize price and simplicity more than PhDs and peer-reviewed research.
Americans Are Adopting Extreme Longevity Habits — but Is It All Pointless?
Americans are embracing extreme longevity tactics in the hopes of living longer, but a new study points to the power of genetics above all else.
Labor Unions Are Coming for the Fitness Industry, Threatening a Long-Held Power Dynamic
The fitness industry has historically avoided labor unrest, but organizers say that dynamic is under strain as Gen Z workers challenge low wages and erratic scheduling.
Back After Two Decades, Mark Mastrov Has Big Plans for 24 Hour Fitness
Mark Mastrov spoke to ATN about his goals for the future of 24 Hour Fitness, the gym brand he reacquired in partnership with LongRange Capital.
ATN Week in Review: The Wellness World Is Splitting Into Two
This week, we break down the battle between tech and unplugging in wellness, as well as Hyrox's expanded 2026 New York race.
