ATN Pro

The New Nightlife Is at the Gym — It’s Called ‘Soft Clubbing’
Creatine Goes Edible as Brands Look Beyond Gummies
woman pours protein powder into a shaker bottle
Protein Powder Is Under Fire. Experts & Brands React to What It All Means
Why Being Too Attractive Can Hurt Fitness Influencers
woman works out inside a Vasa Fitness studio room
Big-Box Gyms Are Creating Their Own Boutique Fitness Classes
people in a yoga class
Fitness Consumers Want More Than Just Workouts, Brand Leaders Say
Peloton's Robin Arzón participates in a Hyrox event
For Peloton’s Robin Arzón, Hyrox-Style Training ‘Is the Future’ of Fitness
people run wearing Apple Watches
Apple’s Leadership Reorg Hints at Subscription-Driven Fitness Future
graphic shows man interacting with virtual tech at the gym
How America’s Gyms & Clubs Are Embracing Next-Gen Tech
people play a puzzle game outside
The Post-Hustle Era of Self-Care Is Here