Hear how top fitness brands grow through partnerships.
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The fitness industry trade association is joining forces with the executive-focused technology conference for a major London event in 2027, with the partnership also extending to the upcoming HFA Show in Las Vegas
Why more technology isn’t always better, and how misaligned systems are impacting performance, data and decision-making.
Industry leaders tend to agree that more flexible software systems, primarily those with open APIs, create the greater advantage in today's fitness landscape
Industry leaders pointed to fitness' ability to drive stronger healthcare and social wellness outcomes as key levers for the industry's future. The rise of GLP-1s offers another opportunity, they said.
Chuze Fitness and In-Shape Family Fitness are innovating their in-house app offerings to include rewards, challenges and referrals.
As click-to-cancel laws make membership exits easier than ever, AltaDX says its new AI-powered Click2Save agents help fitness operators turn cancellation requests into retention opportunities.
A prospect fills out a membership inquiry form at 9:47 p.m. By 10:00 p.m., they may have already formed an opinion about the brand. Not based on the equipment, programming or the facility itself, but on something far more immediate: whether anyone responded.
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