Industry leaders pointed to fitness' ability to drive stronger healthcare and social wellness outcomes as key levers for the industry's future. The rise of GLP-1s offers another opportunity, they said.
Chuze Fitness and In-Shape Family Fitness are innovating their in-house app offerings to include rewards, challenges and referrals.
As click-to-cancel laws make membership exits easier than ever, AltaDX says its new AI-powered Click2Save agents help fitness operators turn cancellation requests into retention opportunities.
A prospect fills out a membership inquiry form at 9:47 p.m. By 10:00 p.m., they may have already formed an opinion about the brand. Not based on the equipment, programming or the facility itself, but on something far more immediate: whether anyone responded.
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