A new report from ISSA reveals how AI is changing personal training and how fitness coaches are responding.
Tonal’s 2025 State of Strength Report shows members prefer shorter, smarter workouts that still deliver results over long sessions.
Massage Envy is bringing Aescape’s AI-driven robotic massage to select franchise locations, offering a human-free option.
Fitness apps are evolving fast, with AI coaching, wearable integration and social features driving a market projected to hit $33B by 2033.
Using a deep-learning artificial intelligence model, researchers have discovered a first-of-its-kind biomarker of chronic stress.
Kane Footwear has signed AI-generated character Yeti Boo to promote its new Revive AC shoe, showing how brands can use AI for storytelling.
Bevel raises $10M from General Catalyst to expand its AI health platform that unites wearables with health data in one place.
Walla leverages AI to help boutique fitness owners achieve profitability rather than just "track operations," its CEO says.
Ladder launches Ladder Nutrition, integrating food logging, macro insights and AI-powered personalization into its strength-training app.
Kotcha, a French startup aligned with Eliud Kipchoge, aims to make world-class running advice available to the masses via AI.
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