Artificial Intelligence (AI)

NBA Teams Embrace AI Weightlifting Tech From Perch

Perch uses 3D cameras and machine learning to quantify weight room performance. The Nets, Pistons, Heat and Magic are leveraging the tech.

Signos Raises $20M To Fight Metabolic Health Crisis With AI

Signos, an AI-powered startup, offers a non-medicated way to lose weight with continuous glucose monitoring.

Whoop CTO on AI in Fitness, What’s Next for Coach

ATN spoke with Jaime Waydo about the company’s new advanced generative AI tool and Whoop's future plans around artificial intelligence.

F45, Whoop Partner for Fitness Tracking Challenge, Free Products

F45 Training, the Mark Wahlberg-backed fitness franchise, is encouraging members to grab a free Whoop 4.0 band and join its 45-day challenge

man lifts a barbell wearing Gymshark shorts

Gymshark Taps Google Cloud AI for Personalization, Expansion

Gymshark, a highly popular U.K.-based activewear brand, admitted its data management system has grown "outdated."

Tonal Targets Older Adults With ‘Active Aging’ Strength Workouts

While most of the fitness industry vies for the attention of younger consumers, Tonal is making a play for those in their Golden Years.

The Future of Food? Nestlé Explores AI-Powered Personalized Nutrition  

The food and drink giant is one of several firms using tech developed by January AI to dive deeper into personalized nutrition.

Endel, Chad Lawson Partner To Help People Meditate Through Music

Artist Chad Lawson has collaborated with Endel to create a reimagined meditation soundscape version of his 2022 album, "breathe."

Zen Planner Gets Upgrades To Empower Gym Owners

Zen Planner, a boutique fitness software solution, helps fitness businesses thrive with lead generation and member engagement tools.

How Fitness Coaches Should Use AI for Program Design

As a fitness coach, your ability to use AI to write training programs rests on how well you can speak its language by writing effective prompts.